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KIOSK CORNER
YesVideo Offers Dynamic Duo

Kiosk Corner
by Diane Berkenfeld

06.05
Yes Video, the Santa Clara, Calif.-based company known in the industry for its videotape to DVD conversion services has put its hat in the kiosk arena with a unique product duo to help retailers gain additional revenue. The company's YesDVD Generator comes in two different configurations—as a digital kiosk and as a minilab.

Normally this space is used to talk about kiosks only, but in this instance we felt that both products were worthy of mentioning. According to many in the industry, DVD media is more durable and archivable than CDROM and is fast becoming a stand ard for digital image backup.

The YesDVD Generator digital kiosk is consumer friendly and designed to be accessed by your customers to archive their digital images from media card to DVD. Bob Wilson, YesVideo's VP of sales and marketing tells us that the YesDVD Generator burns both the native high-resolution image files and creates and burns an MPEG 2 music video or slideshow of digital images, to disc. The kiosk can also be configured as an interface for the minilab system.

The core of YesVideo's technology is its powerful software, Wilson told us. Specifically the scene detection, which is based on specific parameters, separates groups of images into chapter breaks on the DVD. This same technology is used to create chapter breaks when copying video to DVD. With regards to digital still images, "The system works really well with larger cards, such as a 2GB card, clustering pictures based on what they are," Wilson explained. "Then the consumer [pro or amateur] can easily edit through to find the images they need." Wilson noted that YesVideo holds about 20 patents on their technology.

Unlike the YesDVD Generator digital kiosk, which only burns from media cards (stills or video) to DVD the YesDVD Generator minilab offers still images and digital video in addition to videotape-to-DVD conversion. One of the reasons for placing this unit behind the counter, for operation by employees only, is that it records video in real time. It's not something that customers will want to stand around waiting for--and there's no need for them to do so.

Videotape is converted to MPEG 2 from whatever format of its original capture. In addition to the video footage, the minilab's software creates chapters/chapter breaks for the DVD, as well as creating a music video from the copied footage and a custom DVD case cover with thumbnails representing the chapters. The custom case, thumbnails and slideshow set to music are also created for digital still image-to-DVD conversion.

As more consumers desire to view their digital images and videos on the living room television instead of the computer, products like the YesDVD Generator are filling a need for those retailers who want to offer customers an easy and convenient way to archive their memories.

Disc drives fail, media cards can be accidentally deleted and CDs aren't as archival as DVDs. Image management and backup are among the most important messages to educate customers about.

And because the image/video-to-DVD conversion is done in-house at your location, you can alleviate worries your custom¬ers may have about their originals getting lost in transit. There's no outsourcing, so the originals never leave your store. Having in-house transfer capabilities means you can also offer your customers same-day service.

Disc and Case According to Wilson, for the retailers that have put YesVideo's DVD Generators into their store, "it has increased their video to DVD sales by 30x to 100x over what they were doing before the systems were installed."

For more details, check out the website
www. yesvideo.com.

Printing Photos At Vacation Destinations

Consumers traveling throughout the United States are beginning to notice digital printing kiosks installed in non-traditional locations. Kodak's Picture Maker kiosks can now be found at some real fun vacation destinations including Disney parks, the Grand Canyon and Yellowstone National Park.

...printing digital images is an insustrywide concern... According to Kodak's Kathy Rauschenberg, director of Public Relations, Americas region, DFIS, it makes sense for such parks to place kiosks on-site for their guests to use in printing and sharing their memories immediately; the guests who visit these destinations take a lot of pictures.

The continued adoption of digital cameras is driving large increases in digital images captured. "Whether printing these images at home, retail, or online, Kodak strives to make printing and sharing their pictures easy for consumers," explained Rauschenberg.

And since printing digital images is an industrywide concern, placing kiosks in non-traditional locations

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